For years together, Bollywood actresses have endorsed HLL’s oldest soap brand Lux. Joining the beauty bandwagon is ex-Miss World turned actor Priyanka Chopra.
HLL is planning a grand launch with Priyanka as the new face of Lux. Reportedly, there will be a series of television and print advertisements which will be devised by a leading advertising agency in the city. It is learned that the actress has been paid an exorbitant for the endorsement. Priyanka, who claims to be as choosy about her brands as her movies, has been seen in a commercial for brands like Pepsi, Spice Mobiles, Tag Heuer and now HLL’s Lux.
HLL is planning a grand launch with Priyanka as the new face of Lux. Reportedly, there will be a series of television and print advertisements which will be devised by a leading advertising agency in the city. It is learned that the actress has been paid an exorbitant for the endorsement. Priyanka, who claims to be as choosy about her brands as her movies, has been seen in a commercial for brands like Pepsi, Spice Mobiles, Tag Heuer and now HLL’s Lux.
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